Weight Loss Information logo

Weight Loss Ads - Fraud Warning
Deceptive Advertising for Weight Loss Products
Weight Loss Information

Weight Loss Ads - FTC Fraud Warning

Federal Trade Commission Chairman Timothy J. Muris wants media executives to "do the right thing" and stop running ads that contain obviously deceptive weight loss product claims.

Speaking to the Cable Television Advertising Bureau in New York, Muris said that ads that make claims and promises that are clearly implausible and patently false run in "all forms of media, with the notable exception of network TV."

He urged members of the media to help protect consumers, as well as the credibility of advertising, by promoting truthful weight loss ads.

Muris said that fraudulent weight loss ads are on the rise and because many of them run in highly respected publications, they are perceived to be credible.

"Last September ... the FTC released a report that analyzed 300 weight loss ads that ran in 2001. We found rampant use of false or misleading claims. Almost 40 percent made a claim that was obviously false. ... When we compared weight loss ads from 1992 with 2001, the recent ads were much more likely to contain obviously false claims, he said."

"We all have a shared stake in promoting truthful advertising," Muris said. "Profit and prosperity are not at odds with ethical advertising."

The FTC is currently developing a list of scientifically unfeasible claims that appear "repeatedly and fraudulently" in deceptive weight loss ads.

He also noted that the FTC is only asking for a review of ads for weight loss products, such as over-the-counter pills, not diets or exercise plans.

Source: consumeraffairs.com


Weight loss information - Rapid Weight Loss - Diet Program - How to Lose Weight - Best Weight Loss Goals
Weight Loss Advice - Healthy Balanced Diet - Body Fat Percentage - Diets & Weight Loss Programs
Information on Weight Loss Diets - How to Reduce Weight - Weight Management - Weight Loss Surgery Information
Surgery Benefits/Risks - Weight Loss Drugs Advice - Weight Loss Pills / Weight Loss Pills Information
Xenical Weight Loss Drugs - Meridia/Sibutramine Pills - Guide to Diet Pills - Calorie Needs - Weight Loss Supplements
How to Control Weight - Body Mass Index Calculator - Exercise & Fitness to Lose Weight - Weight Health Issues - Obesity
Treatment of Obesity - Advice About Weight Loss - Questions on Weight Loss & Diet - Weight Loss Advice for Women
Weight Loss Advice for Diabetics - Weight Loss Advice for Teenagers - Weight Loss Advice for Adolescents
Diet & Weight Information - Weight Loss Support - Obesity Drug Treatment - Obesity & Gallstones - How to Lower Cholesterol
Dietary Guidelines - Protein, Carbs & Diet - Carbohydrates & Weight Loss - Weight Gain at College
Weight Gain After Quit Smoking - Weight Control in Menopause - Weight Gain in Pregnancy - Weight Control in Pregnancy
Weight Loss Breast-Feeding - Healthy Weight Range - Healthy Weight Loss Diet - Waist Circumference - Weight Cycling
Weight Health Risks - Weight Risks Assessment - Weight Reduction Tips - Weight Loss Guidelines - Weight Loss Products
Weight Loss Tools - Weight Maintenance

Enquiries: Contact Us. See also Terms of Use
© 2003-2018 Weight Loss Information. All Rights Reserved.