Weight Loss & Diet Issues
Weight Loss & Weight Regain in Europe
230.6 million people in 2002 across Europe attempted a diet, according
to market analysts. Only 3.8 million will succeed in maintaining their
new weight, while the remaining will gain the weight back again. The low
success rate reflects badly on the diet industry and leaves an opening
for manufacturers and retailers to emphasise 'healthy eating' products
to help consumers keep the weight off after dieting.
Weight Loss Expectations Unrealistic
Potential dieters are bombarded by a myriad of information sources. Their
knowledge of dieting, weight loss, nutrition and obesity comes from food
manufacturers and retailers, but the source that targets them most effectively
is the mass media. The problem with this is that no clear message emerges.
Analysts suggest that the majority of consumers are ill-informed about
what they can realistically expect from dieting. This reflects poorly
on the diet industry and is a major contributing factor to the ineffectiveness
of people's dieting efforts.
Weight Loss Diet & Lifestyle Change
'Healthy eating' as opposed to 'dieting' are the watchwords for any person
who wants to lose weight. A weight loss diet alone is not a long-term
solution to excessive weight. It is certainly part of it, but only within
the context of a general pattern of healthy eating and exercise habits.
The ultimate aim should be that a person seeking permanent weight loss
should not consciously be on a constant diet but rather should have changed
his or her lifestyle.
Diets & Permanent Weight Loss
Whereas a dieter may initially lose excess weight through a traditional
diet, they should then be encouraged to move on to manufacturers' or retailers'
other weight loss products which will help them to develop and maintain
healthy eating patterns. This approach should lead to higher dieting success
rates, a better image for the diet industry and higher confidence amongst
consumers, the report concludes.
Source: Food Navigator.com
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