Weight Loss Products Advertising
Partnership for Healthy Weight Management
The Partnership for Healthy Weight Management is a coalition of scientific,
academic, health care, government, commercial and public interest representatives
who promote the responsible marketing of weight loss products and programs.
It encourages more effective media screening of adverts for weight loss
products and services. A recent campaign "Ad Nauseam" helped
to identify dubious weight loss claims and the media that carried them.
Weight Loss Adverts
The Partnership contacted nine major media sources that carried 12 dubious
weight loss advert claims, and asked the publications to explain their
ad screening policies and adopt policies that require proof of extravagant
claims. Only USA Today provided a response, and none of the publishers
provided information showing an effective ad screening policy.
Weight Loss Adverts - Media Responsibility
Coalition partners plan to use the campaign to encourage mainstream media
to demand proof before accepting advertising copy that contains extravagant
promises of weight loss success. While encouraging media responsibility,
the Partnership also is working to increase public awareness of the obesity
epidemic in the United States.
Source: Press Release 2000
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